Heroes Key Values

The sports and entertainment industry has been growing continuously for decades and is one of the most dynamic non-correlating industries with high growth rates. This trend is expected to continue as increasing digitalization continues to strengthen the connection between fans and their idols and increases the value of customer loyalty.

Innovation

HEROES is an innovative sports & entertainment investment company at the intersection of lifestyle, merchandising, media and technology.

Opportunities

HEROES invests in high-margin business opportunities in sports, in particular in undervalued licenses and technologies. With an aggressive roll-up strategy, HEROES is building and monetizing a data-driven, consumer-focused fan base.

Sponsor-driven merchandising

HEROES complements the established, traditional sponsor-driven merchandising of a club, athlete, artist or celebrity, generating revenues by selling highly personalized HEROES’ limited edition lifestyle products leveraging latest AI technology.

About

HEROES is led by a team of experienced Managing Partners who have worked with and for the world’s most prestigious sports properties, clubs and athletes.

Our in-depth expertise in licensing, technology, financing, marketing and sales and our global network in sports and entertainment allows HEROES for acquiring attractive licenses while aggregating promising technology companies to build our own full-cycle value chain for fans.
Blending traditional commerce with latest tech and digital solutions!